Five Years of Excellence: From Startup to Industry Leader

As SupplyPike celebrates five years of supporting CPG suppliers, we’re reflecting on the commitment and innovation that got us here.

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SupplyPike History

In 1999, Dan Sanker founded CaseStack, a supply chain management (SCM) services provider for consumer packaged goods (CPGs) in Santa Monica, CA. In 2007, CaseStack moved to Northwest Arkansas, home of the largest retailer, Walmart.

Within the CaseStack research and development division, Sanker worked with lead engineer, TJ Sangam, to streamline and enhance supply chain processes for CPG companies. After five years of research and development, SupplyPike left CaseStack and officially established the standalone company in 2018.

Under the leadership of Sangam, SupplyPike focused on developing software solutions for revenue loss, deduction recovery, retailer compliance, and exposure of root cause issues that transformed suppliers’ businesses. By tailoring their software specifically to each unique retailer deduction process, SupplyPike created a single platform to unify and orchestrate the various facets of the CPG supply chain. Our solution assists suppliers in maximizing cash flow by identifying, recovering, and preventing deductions and compliance issues.

In 2022, SupplyPike secured a significant milestone in its growth journey by successfully raising $25 million in Series B funding from reputable venture capital investors. This funding attracted renowned investors such as Noro-Moseley and Frontier Growth, who joined the board alongside existing Series A investors at Blumberg Capital.

Company Growth

After securing Series B funding, SupplyPike relocated its headquarters from Fayetteville, AR, to Rogers, AR. The new office, at approximately 12,000 square feet, accommodates over 115 SupplyPike employees. The move to Rogers contributed to company growth by attracting talented professionals in the region with job opportunities in departments such as research, engineering, product, sales design, marketing, and customer success.

SupplyPike has been recognized locally and nationally as a top place to work. CEO Dan Sanker states, “Our company culture has been instrumental in our remarkable growth over the past five years. We’ve fostered an environment of intellectual curiosity, collaboration, innovation, integrity, play, and empathy. This foundation enabled us to deliver cutting-edge solutions to our clients.”

As of early 2023, TJ Sangam left the company, and Dan Sanker transitioned into his role as CEO of SupplyPike. Sanker states, “Witnessing this transformative journey firsthand has been genuinely inspiring. We’re proud of what we’ve achieved, and we’re even more excited about the future possibilities that lie ahead.”

About SupplyPike

SupplyPike is a leading SaaS solution empowering retail suppliers to fight deductions, maximize cash flow, and increase productivity. Our advanced automation and industry expertise have recovered over $680 million for our clients. By simplifying the dispute process and preventing chargebacks, SupplyPike helps suppliers get paid and get better.

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