If you’re not motivated by quotes, check out these stats about the link between employee happiness and profit.Companies with happy employees:
- Outperform their competition by 20%
- Earn 1.2-1.7% more than peer firms
- Are 2.1% above industry benchmarks
- Have a positive correlation with shareholder returns
As your startup is growing, setting a foundation for a great company culture that can scale with your company is crucial.Think of it as always harkening back to your roots. Here are a few questions to ask yourself as you begin building out your startup’s culture.
1. What is your vision and mission?Your vision and mission statements are two separate ideas, grounded by the focus of your business plan. First, a vision statement should focus on where you believe your business is headed, based on your overall goals. Following, the mission statement should focus on the things your business is doing every day to achieve said goals. Vision = looking. Mission = doing. As an example, check out SupplyPike’s vision and mission statements below.
2. What is “culture” to you?You can’t build a culture before you’ve defined it, or at least decided what it means to you and your business. Here’s how we define culture at SupplyPike:
“It’s who we are. It’s what we aspire to be. These are the values that permeate SupplyPike and influence how we make decisions as a company. These values describe our collective personality that has enabled SupplyPike to get to where it is today.”